An internal perimeter wall ran around the display space, on its surfacesmall long pieces were cut and turned down making shelves for display products. The products were the supporting industrial ones made in metal, the essential products of ATT JSC. The Minimalism created a very condensed composition, highly-optimized the area and finally conveyed the messege of the company to all visitors. The design made those metal products having their own emotion so that every visitor could get well, and the exhibition became one of a few of the most inpressive booths of the grand exhibition